Umeda Hospital is a well-known obstetrician-gynecologist practice that aims for childbirth and child-rearing, in a kind and friendly manner to people and the natural environment. The hospital, led by Dr. Kaoru Umeda, is certified by UNICEF as one of “The Hospitals Friendly to Babies.”
Dr. Umeda attaches importance to breastfeeding and cuddling. To best reflect his humane policy in the architecture, we used wood in many places to express warmth and comfort. The signage by Kenya Hara is printed on pieces of cloth and covers boards and posts in the hospital, and can be taken off for washing just like clothes, which works well to soften the atmosphere of the hospital.